Like The replica Omega Moonwatch, Find The One Thing That Differentiates Your Product

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On July 20, 1969, Neil Armstrong became the first man to step foot on the moon. Nineteen minutes later, Buzz Aldrin joined him. Aldrin was wearing an Omega Speedmaster wristwatch. Since then, the watch has been known simply as the Moonwatch.

Every July, replica Omega takes out an ad celebrating the anniversary. It shows the famous photo of Buzz Aldrin where the lunar module is reflected in his helmet. He’s wearing the watch. The tagline is short, simple and descriptive. It reads:

“The first watch worn on the moon.”

In one sentence,replica Omega differentiates the watch from its competition. In one sentence, the brand tells a story that speaks to its history and reliability. The Speedmaster wristwatch was introduced in 1957. In 1964, NASA performed tests on several chronograph watches to see how they held up under extreme conditions such two days in 160-degree heat and 250 hours in 95 percent humidity. The Omega Speedmaster was the only one to survive the tests.

ORLANDO, FL – JULY 15: Former astronaut Buzz Aldrin attends as OMEGA Watches Celebrates The 45th Anniversary Of The Legendary Moon Landing With Buzz Aldrin on July 15, 2014 in Orlando, Florida. (Photo by Phelan M. Ebenhack/Getty Images for OMEGA)

On July 20, 1969, Neil Armstrong became the first man to step foot on the moon. Nineteen minutes later, Buzz Aldrin joined him. Aldrin was wearing an replica Omega Speedmaster wristwatch. Since then, the watch has been known simply as the Moonwatch.

Every July, Omega takes out an ad celebrating the anniversary. It shows the famous photo of Buzz Aldrin where the lunar module is reflected in his helmet. He’s wearing the watch. The tagline is short, simple and descriptive. It reads:

“The first watch worn on the moon.”

In one sentence,replica Omega differentiates the watch from its competition. In one sentence, the brand tells a story that speaks to its history and reliability. The Speedmaster wristwatch was introduced in 1957. In 1964, NASA performed tests on several chronograph watches to see how they held up under extreme conditions such two days in 160-degree heat and 250 hours in 95 percent humidity. The Omega Speedmaster was the only one to survive the tests.

When the first astronauts stepped foot on the lunar surface, an eight-year-old boy was looking up at the moon and, like every eight-year-old boy that day, dreamt of becoming an astronaut. He became a famous actor instead. In his ads for the replica Omega Moonwatch, George Clooney says, “Omega outlet was the watch that went to the moon.” One sentence tells a story and differentiates the product. Omega builds on the story by devoting an entire website to the history of the watch and the Apollo moon missions. The details are interesting, but one sentence speaks volumes.

In a noisy digital landscape where consumers are bombarded by advertising and marketing messages at every turn, replica Omega differentiates its product with one story that it tells in a sentence.

Focus on the one thing

Products don’t stand out by highlighting twenty features; they stand out by focusing on one.

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